Anita Muecke, based in Scarborough QLD, is the principal of AVA Insurance Consulting Group, a boutique advice practice focused entirely on life‑risk insurance. With over 30 years’ experience, Anita’s purpose is to remove the complexity from insurance, offering Australians clear and ethical advice that suits their lives.
Anita typically works with families, sole traders, professionals and carers. She specialises in Life Insurance, Total and Permanent Disability (TPD), Trauma cover, Income Protection and Business insurance. Clients value her ability to translate fine‑print into plain English, support them with underwriting decisions and personally guide them through claims processes with empathy and clarity.
Anita first provided advice in 1993 and holds a Bachelor of Arts (University of Queensland), Diploma and Advanced Diploma of Financial Planning, and the Fellow Chartered Financial Practitioner (FChFP) designation. Known for her assured yet approachable style, she is strong in underwriting strategy, claims advocacy and simplifying insurance so it’s easy to understand and act on
She is an active member of the Financial Advice Association of Australia and frequently supports other advisers, general insurance brokers and accountants who find life‑risk cover confusing. Anita is recognised for mentoring peers and helping raise the standard of accessible, plain‑language advice in the industry.
