Gordon Berriman is the founder of Abraxas Wealth in Perth, where he has been providing financial advice since 2003. His career began in 1991 with Old Mutual in South Africa, before moving into financial planning at First National Bank. Today, Gordon is a registered adviser in both Australia and South Africa, bringing an unusually broad perspective to the way he helps clients protect themselves and their families.
Gordon works with individuals, families, and business owners who want clarity around their insurance choices. His focus is on personal life insurance and business life insurance, with a strong emphasis on making the process straightforward and ensuring that clients feel confident about the cover they put in place. Importantly, he also supports clients through the claims process, recognising that this is the moment when advice truly proves its worth.
Over more than three decades in financial services, Gordon has guided clients through changing markets, regulatory environments, and personal circumstances. He values a clear, steady approach – explaining options in plain language and tailoring cover so it matches both immediate needs and longer-term goals. Clients describe him as approachable, patient, and deeply committed to seeing them supported when it matters most.
Beyond the technical side of insurance, Gordon’s philosophy is that advice is about trust and continuity. Whether helping a young family set up cover, guiding a business through succession planning, or advocating for a claim, he sees his role as providing stability and reassurance. His work with Abraxas Wealth continues to reflect this client-first ethos.