As a life insurance adviser of more years that I want to admit, there have been many occasions that the need for personal protection has been difficult to get across to a client.
Many clients consider themselves bullet proof, in good health and don’t want to enter the conversation around disability or death, let alone pay for it.
So, I ask a very genuine and simple question:
The Goose and the Golden Eggs
“If you had a goose that laid solid gold eggs, would you insure the goose or the eggs?”
Fair question?
The answer will come back 10 times out of 10, “the goose of course, because it lays the golden eggs!”
No goose, no eggs… common sense.
Turning the Question Around
Without being disrespectful that answer is hypocritical.
Consider for one moment, yourself as a goose…
A hard working and successful goose in good health, earning an income, supporting your dependants and paying the bills.
The golden eggs you “lay” are your house, your car, your boat, your valuable possessions.
Insuring the Eggs vs Insuring the Goose
You wouldn’t even think twice about not insuring your house or your car or your boat or your valuables.
If you bought a brand-new car or were successful in buying a home, most people would be racing off as an urgent priority to get an insurance cover note in place — to insure the eggs.
But the goose is uninsured… and that is the point, isn’t it?
The Simple Truth
“Insure the goose, prevent a financial disaster or the eggs will be gone.”
Life insurance for death and disability will do this… it’s common sense.
