Life Insurance Guide

Jo Brassett

Jo Brassett

Insurance Advisory Service Pty Ltd
Licensed through Insurance Advisory Service Pty Ltd
Specialties
Personal Life Insurance, Business Life Insurance, Estate Planning, Business Succession, Claims Support
Location & Contact
North Sydney
, New South Wales
02 8268 2900

Your Life Insurance Support Specialist

About Jo
With over two decades of experience in professional services, Jo Brassett leads IAS as Managing Director and Senior Financial Adviser, guiding clients with tailored strategies that protect legacies and support their long-term goals.

Type of Advice Provided

Personal Advice
Personal advice is one-on-one financial guidance tailored to your specific needs, goals, and circumstances. A qualified adviser will recommend suitable types and levels of cover, explain why they fit your situation, and help put the right protection in place. This often includes assisting with applications, liaising with insurers, and guiding you through any underwriting or medical requirements. Personal advice must always be in your best interests – it’s a legal obligation.
273 Alfred Street North
North Sydney
, New South Wales

A little more background

Founded and operated by the Brassett family for over four decades, Insurance Advisory Service (IAS) is a women-led advisory service specialising in bespoke financial and insurance solutions.

At IAS, our mission transcends numbers – it’s about helping you achieve your goals and protect your legacy. Our clients are businesses, families and individuals – all with their own unique goals and aspirations; we tailor our strategies and holistic advice accordingly. Together, we help you navigate the path to financial well-being and peace of mind.

Jo is the Managing Director of IAS, and a Senior Financial Adviser, Life & Financial Planning and Complaints Manager.

With more than 20 years’ experience in professional services and 10 years in the insurance industry, Jo has a wealth of experience and knowledge across a broad range of business disciplines. Currently responsible for client acquisition and retention at Insurance Advisory Service.

Jo is renowned for her quick thinking and strong skills in identifying needs and customising solutions.
Having worked overseas for a number of boutique and cutting-edge organisations, Jo is adept at managing teams, driving strategy and achieving win-win outcomes.

Jo is passionate about people – what makes them unique and how they best work together, ensuring equality and stability for her team. An achiever by nature, she inspires those around her by strategically looking to the future and the possibilities it holds.

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